Getting Started
Core Features
How-To Guides
Configuration
Integrations
Troubleshooting
The Analytics and Attribution feature allows you to monitor how people interact with your short links, track downstream user conversions (such as signups and paid sales), and evaluate the performance of your marketing campaigns and partner programs. By capturing click events, lead submissions, and revenue metrics in one unified dashboard, you can clearly trace the customer journey from a simple link click all the way to a completed transaction.
Every time a user visits one of your short links or pages configured with tracking, the system automatically logs a unique click event.
clickId) is generated and securely managed to follow them through your funnel.Conversions connect raw traffic to real business outcomes. You can track two primary conversion milestones:
You can record conversions using either client-side event tracking or server-side integration webhooks (such as the AppsFlyer postback integration).
Note
Conversion tracking capabilities require a qualifying workspace plan (such as Business, Advanced, or Enterprise).
When you need to analyze your metrics offline, share reports with stakeholders, or run custom data pipelines, you can export your analytics and attribution data.
To export your attribution reporting data:
Important
Analytics exports respect your workspace permission boundaries. Users must possess appropriate permissions (analytics.read) and have access to any filtered folders or resources.
Review these core terms to better understand how your data is processed and reported:
Tip
Always verify that your website's domain is correctly added to your workspace's allowed hostnames list under your tracking settings to ensure client-side conversion events are accepted successfully.
Warning
If a user clears their browser cookies or switches devices between clicking your link and completing a purchase, direct attribution may be disrupted unless alternative customer identification methods (such as external user IDs) are tied to the conversion event.